Pepsi announced that it will offer 100 million free downloads from Amazon.com, marking a "change of teams" away from iTunes. The promotion will begin at the Super Bowl next month, and all songs will be in mp3 format (i.e., without DRM).
However, not all the majors are participating due to pricing issues, including UMG. Typically, Amazon pays labels approx. $0.70, but under the promotion record companies will be paid approx. $0.40 per song.
To quote Dave Chappelle, as Rick James "What did the 5 fingers say to [iTunes]? Slap!"