Nine Inch Nails has responded to the wash of free music on the Internet, but with its own tactic: the band has uploaded tracks from its new album directly to an unauthorized file-sharing network even as it offered more elaborate versions for up to $300.
The band decided to offer the music with a Creative Commons license, a new type of intellectual-property copyright. It allows creators to reserve certain rights and, in effect, authorize various unpaid uses of their products. In this instance the band is allowing virtually any noncommercial use of its music.
March 4, 2008
NIN: "Navigating the Digital Wilderness"
Jeff Leeds, "Nine Inch Nails Fashions Innovative Web Pricing Plan", The New York Times (Mar. 4, 2008):