The article speaks for itself, and is worth your time to read. Interesting is the estimate that the average price paid for "In Rainbows" - Radiohead's pay what you want on-line album - was $2.26. That is about TWICE as much as what a successful artist would make under a traditional (i.e., major label) royalties deal.
OTCS must wonder, who is paying $80.00 for the physical set? Yes, it includes artwork, another disc, and vinyl...but won't the extra-disc end up on the Internet? Won't the artwork be available somewhere? And vinyl, isn't it just a novelty these days?