Will.i.am Denied Registration of :I AM" Trademark For Sunglasses

In re i.am.symbolic, llc, Serial Nos. 85044495 (TTAB mailed Oct. 7, 2015).

Black Eyed Peas frontman, "will.i.am," was refused registration of the mark I AM for use on sungalsses, on the basis of an existing mark for sunglasses for which there was a finding of likelihood of confusion.  However, the application was permitted to proceed for other goods identified in the application under Class 9.