By now, news of Radiohead offering its latest album on-line at a price chosen by the downloader is old - news. Now the question remains: will anyone buy the album from physical retailers now that it "In Rainbows" is being released in physical formats?
Though Radiohead has not aired any information regarding revenue from the "you-pick" pricing scheme, speculation is abundant. Conversely, sale -- and thus, revenues -- of physical formats will be easy to track. In the end, does it matter?
Radiohead has amassed critical and public following - so let's wait until they go on tour and see what they charge for tickets (and how fast they sell out) before determining how "successful" both "In Rainbow" distribution methods were.