"AEG Live is helping brands tune up for its compilation of summer music festivals. The producers of the New Orleans Jazz and Heritage Festival, the Coachella Valley Music and Arts Festival, and Stagecoach Country Music Festival have decided to bundle those and nine more of its giant music events to allow marketers to buy across festivals."
How will these festivals retain their geo-cultural uniqueness?
[Beth Snyder Bulik, "Concert Producer Gives Brands Chance to Reach More Bands AEG Live Bundles Together Major Music Festivals So Marketers Can Save Money, Target Fans", 1/29/09 AdAge.com]
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
January 30, 2009
July 7, 2008
Branding in Music
Robert Levine, "It's American Brandstand: Marketer's Underwrite Performers", July 7, 2008 New York Times, at Business (Media & Advertising) (highlighting a wave of companies getting into the music business to promote their own products, essentially becoming record labels themselves).
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